Date of Award

2012

Embargo Period

10-30-2012

Degree Name

Master of Design (MDes)

Department

Design

Advisor(s)

Suguru Ishizaki

Abstract

This thesis project recommends a communication strategy for the University of Pittsburgh’s Office of Child Development (OCD). It supports OCD in the development of evidence-based communication that targets state policymakers about early childhood issues. The proposed strategy assembles a set of communication materials and heuristics to help OCD educate and inform Pennsylvania legislators about child policy issues statewide. The strategy uses scientific evidence—the latest studies on pre-kindergarten care environments and neuroscientific research on early childhood development—in order to accurately depict the current state of early childhood care in Pennsylvania, as a means of encouraging legislators to make informed policy decisions. The strategy consists of a set of audience-specific, visual-verbal communication guidelines, along with specific recommendations for the timing of communication and selection of content. It serves as a template that can be used to address state lawmakers for a wide range of communication projects. The strategy is shaped by several factors: OCD’s focus on evidence-based communication practices, an understanding of the current science behind early childhood development, research on the target audience’s communication practices, and the shared intention to create a lasting yet flexible set of materials for OCD’s use in addressing early childhood policy issues.


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