Date of Award


Embargo Period


Degree Type


Degree Name

Master of Design (MDes)




Dan Boyarski


My thesis focuses on Social Media in the Arts. The motivation behind this research spurred from a recent boom in social media marketing and engagement by arts organizations. I began to survey the positive and negative attributes of current social media tools, while discovering a multitude of social media experiments created by museums and galleries. Through several explorative and generative research processes, I looked into the needs of stakeholders including visitors, curators, and artists. This process concluded with a project designed specifically to encourage meaningful visitor participation in the arts—a social media app called “ViewPoint”. It takes advantage of visitor’s natural instinct to point at interesting things. Pointing becomes a means to share artworks with friends and non-acquaintances. It then uses sharing as a catalyst for in person conversations. ViewPoint is deceptively simple, however it leverages characteristics of in-person events and the power of social media to optimize the conditions for quality interaction. In researching the past year, I have been surprised by my findings and inspired by the power of the public voice. I have discovered first hand that each person sees art in his or her own way and that the best solution is one that allows a personal experience as visitors perceive, share and learn about art.