From Niches to Riches: The Anatomy of the Long Tail

Erik Brynjolfsson, Massachusetts Institute of Technology
Yu Jeffrey Hu, Purdue University
Michael D. Smith, Carnegie Mellon University

Now http://repository.cmu.edu/heinzworks/51

Abstract or Description

The Internet marketplace allows companies to produce and sell a far wider range of products than ever before. This profoundly changes both consumer behavior and business strategy.