Date of Original Version



Conference Proceeding

Rights Management

Copyright is held by the author/owner(s)

Abstract or Description

Two main accusations made against gamification are exploitation and manipulation. I explain under what circumstances gamification can be exploitative or manipulative. I maintain that gamification is characteristically vulnerable to an expressive form of exploitation and a non-reason-tracking form of manipulation. I suggest solutions.


Published In

Proceedings of the ACM SIGCHI Gamifying Research Workshop, 2015.