Date of Original Version

4-1972

Type

Conference Proceeding

Abstract or Description

The process by which people evaluate rewards or outcomes is the central concern of this paper. This research problem can be divided into two questions: what kinds of referents do people select in evaluating rewards and, how does one explain the differential selection of referents among individuals?

Comments

Presented at Southeastern Psychological Association Meeting, April 7, 1972, Atlanta, Georgia

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