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In "The Changing Role of the Library Director: Fund- Raising and the Academic Library" in this issue, Susan K. Martin does exemplary work in defining the responsibilities of a Library Director in gaining additional support for the library. As that article went through the refereeing and revision processes, I decided to write a complementary editorial to reinforce the importance of development initiatives in libraries. The points I want to emphasize are, first, making the case and identifying and cultivating prospects and, second, broad involvement among libraries' faculty and staff. This article and editorial discuss how successful development efforts can allow the library to do more with more in an environment where few additional college and university resources are forthcoming.