Date of Original Version

2007

Type

Conference Proceeding

Rights Management

"©2007 IEEE. Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE. This material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder

Abstract or Description

What role can social networking websites play in supporting large-scale group action and change? We are proposing to explore their use in supporting individual reduction in personal energy consumption. Here we summarize some existing uses of social networking on the web and propose an approach that integrates feedback about ecological footprint data into existing social networking sites and Internet portal sites. Integrating such feedback into popular, commonly used sites allows frequent feedback about performance, while enabling the exploration motivational schemes that leverage group membership. We propose to compare different motivational schemes in three ways: Reduction in CO2 emission; lifestyle changes; and ongoing use by users who join the site (retention).

Comments

"©2007 IEEE. Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE. This material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder

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