Date of Original Version



Conference Proceeding

Rights Management

© ACM, 2011. This is the author's version of the work. It is posted here by permission of ACM for your personal use. Not for redistribution. The definitive version was published at

Abstract or Description

The existence and survival of online communities depends upon the commitment and retention of their members. This paper compares alternative ways of designing online sites to increase member commitment. We report the results of two experiments conducted within a Facebook game application. The results show that designs can increase commitment and retention of players either by visually highlighting individual members, or by emphasizing the community as a whole. These designs influence commitment through different routes.





Published In

Proceedings of the ACM 2011 conference on Computer supported cooperative work, 321-330.