Title
Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences
Date of Original Version
1-2010
Type
Book
Abstract or Table of Contents
This text is an introduction to the future of mass media and mass communications – cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.
COinS
Comments
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 2.5 License PURCHASE TEXT FROM LULU.COM