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Keywords

crossmedia, transmedia, media studies, mass media

Publication Date

6-27-2011

Type

Book

Rights Management

©2010 Drew Davidson et al. & ETC Press

Abstract or Description

This text is an introduction to the future of mass media and mass communications – cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.

ISBN

9780557285655

Publisher

ETC Press

City

Pittsburgh, PA

Page Count

294

Creative Commons License


This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Comments

DOWNLOAD CMC MEDIA FILES: Hands-on exercises and media examples

Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences

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