Download Full Text (1.5 MB)
transmedia, storytelling, crossmedia, narrative
Abstract or Description
Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive ecosystem
Carnegie Mellon University: ETC Press
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Giovagnoli, M. (2011). Transmedia Storytelling: Imagery, Shapes and Techniques. Pittsburgh, PA: Carnegie Mellon University: ETC Press. http://repository.cmu.edu/etcpress/38